The pop-up & event playbook
How to staff, light, charge, and book private events that turn one walk-up into 30 referrals.
10 min read
The set-up
A clean six-foot table with a soft white cloth, two ring lights at 45-degree angles, a velvet display tray for charms, and a single mirror angled toward the client. Keep it minimal — clients are looking at jewelry, not at your sign.
The flow
- Greet, explain, size — under two minutes.
- Charm selection — one minute.
- Weld — one minute.
- Aftercare + photo + payment — three minutes.
- Total: about eight minutes per client. Bank on six per hour with one artist.
Booking private events
Lead with a flat $500 minimum, two-hour window, hosts pay for the first piece per guest. This nearly always doubles your event-day take versus charging à la carte, and the host has skin in the game to fill the room.