Pricing permanent jewelry without leaving money on the table
How successful PJ artists structure base pricing, charm upgrades, group bookings, and event minimums.
9 min read
The three-tier base
Most successful PJ artists run three base tiers tied to material:
- Sterling silver — $40 to $55 per piece.
- Gold-filled — $60 to $85 per piece.
- 14k solid gold — $150 to $300+ per piece, priced by chain.
Charm upgrades
Charms are where average ticket grows. Price each charm at a 3-4x markup over your cost, and offer two free at the gold-filled and 14k tiers to lift conversion. Bundles of three charms at a single rounded price ($30 / $45 / $60) consistently outperform à-la-carte.
Group, event, and minimums
- Private parties: set a $300 minimum and a $50 travel fee outside 20 miles.
- Bridal: bride free with five paid bridesmaids — drives the booking.
- Corporate: $500 minimum, on-site for two hours, hosts pay for first piece per guest.